01 · Overview
Central campaigns, comparable side by side
We collect the OEMs' advertised private-leasing campaigns weekly. Same fields, same definitions, same currency. No wrestling with PDFs and footnotes.
Vol. III · Nr 0989 September 16, 2026 · Stockholm Updated monthly
Private leasing — independent
Compare private leasing.
Free.
Private-leasing campaigns from car brands, gathered in one place. Explore the offers directly below — free, with monthly updates.
Work in the automotive industry? Get the full picture.
A subscription gives you weekly updates and full access to the analysis tools. Compare campaign prices, follow market developments and analyse offers alongside vehicle-registration data.
KiaEV4·+1 200 kr
·-59 % reg.
★NissanMicra·+1 000 kr
·+56 % reg.
★TeslaModel Y·−500 kr
·+31 % reg.
★CupraTavascan·−300 kr
·+53 % reg.
★ KiaEV4·+1 200 kr
·-59 % reg.
★NissanMicra·+1 000 kr
·+56 % reg.
★TeslaModel Y·−500 kr
·+31 % reg.
★CupraTavascan·−300 kr
·+53 % reg.
★
/ Market data · Free
This month's campaigns, open to everyone.
The first approved scan of private-leasing campaigns for the calendar month — freely available, no login. Filter by brand, segment, drivetrain and mileage. Want more updates per month, historic price graphs and more fields? See the subscription below.
Updated Sep 11, 2026
Showing 10 of 588 offers
| Brand | Model | Price/mo | Source | Price history |
|---|---|---|---|---|
| Dacia | SANDERO · essential | 1,990 kr | ↗ | |
| Dacia | SANDERO · Stepway extreme | 2,190 kr | ↗ | |
| Peugeot | 2008 · STYLE PureTech Manuell | 2,499 kr | ↗ | |
| Fiat | 600 · HYBRID 1.2 MHEV 110 HK AUTOMAT | 2,595 kr | ↗ | |
| Hyundai | i20 · 1.0 T-GDi MT Essential | 2,595 kr | ↗ | |
| Hyundai | i20 · 1.0 T-GDi MT Essential MY27 | 2,595 kr | ↗ | |
| Citroen | C4 · PLUS | 2,599 kr | ↗ | |
| Hyundai | BAYON · 1.0 T-GDi MT Essential | 2,695 kr | ↗ | |
| Hyundai | BAYON · Essential | 2,695 kr | ↗ | |
| SEAT | Ibiza · Nya Edition 1.0 MPI 80 | 2,695 kr | ↗ |
Coverage by month
Apr 26
36 brands
May 26
36 brands
Jun 26
38 brands
Jul 26
38 brands
Aug 26
41 brands
Sep 26
41 brands
/ Market pulse · monthly
The Swedish private-leasing market, by reference month.
- Avg private-leasing price
- 4 356 kr
- BEV share
- 54%
- Lowest PL price with volume
- 1 991 kr
- Brands tracked
- 33
Registreringsviktat genomsnitt för aktiva kampanjer · 2026-08
Av PL-registreringar · BEV-snittpris 4 752 kr
Dacia SANDERO · 105 reg.
Distinkta märken med PL-kampanj denna månad
Source: Kampanjradar — registration-weighted aggregates over centrally advertised private-leasing campaigns (reference month August 2026). Underlying price and registration data refresh weekly and monthly respectively. Want the raw rows? They live inside the platform and via API on the B2B subscription.
Updated Sep 16, 2026, 3:04 PM · 33 brands
/ What you get
Not another dashboard. A case file for decisions that actually get forwarded.
02 · Verification
Registration data joined to the campaign window
For every model you see how registrations move during and after the campaign — not just that the price went down. The difference between "sounds good" and "works".
03 · Decision
Trends and breaks in the series, not just today’s level
Save models in a basket, follow historic price moves and spot when a campaign is unusual. The substrate for a fast, defensible decision.
kampanjradar · field № 03
/ For people working with
- Pricing
- Incentive planning
- Marketing & analytics
- Competitive intel
- Business development
- Personal car decisions
/ Sources & method
Where the numbers come from — no magic.
- 01
Central campaign prices
OEMs' centrally advertised private-leasing offers. We scrape them straight from each manufacturer's Swedish site and campaign material.
- Cadence
- Weekly
- Fields
- Monthly rate · annual mileage · term · optional first payment · powertrain · segment
Not dealer-specific listings, not affiliate prices, not sponsored placements.
- 02
Registration data
Official Swedish registration statistics by (brand, model, segment, powertrain, financing type) — filtered to "Private leasing" in our case.
- Cadence
- Monthly
- Fields
- New-registration count · financing type · segment · powertrain · year/month
Doesn't show exact trim level. Campaign prices match on model name, so unusually equipped units may sit slightly above.
- 03
Aggregates and rollups
Everything in the Market Pulse strip is registration-weighted aggregates over the two sources above. The algorithm is documented in code — no "AI tweaks", no unexplained weights.
- Cadence
- On demand
- Fields
- Avg price · BEV share · cheapest price with volume · brand breadth
Not a forecast. We show what the market did — not what someone thinks it will do.
/ Access to the raw data
A personal subscription gives you the entire dataset through the platform UI. Need the feed in your own pipeline (BI tool, pricing model, research project, editorial work)? A read-only JSON API ships in the B2B / Team plan — email support@egaux.se and we'll set you up. Academics and independent journalists: tell us what you're working on — we have a soft policy.
/ How it works
Three steps from data to decision.
- 01
We collect
OEM central campaigns, every week. Normalised fields: monthly rate, annual mileage, term, optional first payment.
- 02
We join
Per-model registration data is joined to the campaign window. You see whether the price moved the market — not just that the price moved.
- 03
You decide
Filter by powertrain, segment, brand. Build a basket, follow it over time. Make the call — with the table in hand.
/ How it works
“Raw series, normalised fields, a join against the registrations. Then you do the work — we provide the file.”
/ Caveats
The registration stats don't tell us exactly which trim was sold — campaign prices match on model name. If you're hunting the absolute best price on a specific configuration, dealer listings are a good complement. We present prices without the optional first payment whenever possible.
/ Pricing
Two ways to start — pick what fits.
Personal
Kampanjradar
If you want the market as it actually moves: analysts, marketing leads, or anyone making a private-leasing call who prefers numbers to guesswork.
1 795 SEK / mo
Excl. VAT.
Billed monthly. Cancel any time.
- Central campaigns every week, major brands covered
- Registrations tied to the campaign window
- Filters for powertrain, segment, brand, model
- Your own model basket with history
- Top lists and charts that work in meetings and reports
Secure payment via Stripe. No card details touch us.
Book a walkthrough (15 min)B2B / Team
Multiple users + API
For teams that want onboarding, invoicing, a single contact — and a read-only API that wires the market data into your own dashboards, pricing models or automated reports.
- Multiple seats and roles
- Team onboarding
- Invoice billing
- Read-only API access (JSON, key-based auth)
- Custom exports and dashboard views
- Dedicated point of contact
support@egaux.se · we usually reply within one business day.
The price above is per month excluding Swedish VAT (25%). The total including VAT is shown in Stripe Checkout before you pay. Nothing renews without your confirmation.
/ Frequently asked
Questions that come up.
-
01 What is Kampanjradar?
Kampanjradar is an independent analytics platform from Egaux AB that collects centrally advertised private-leasing campaigns in the Swedish market weekly and joins them with official vehicle-registration data. You see which campaign prices actually move the market — not just which ones get pushed hardest. About 47 brands are tracked.
-
02 Which sites show current car sales statistics in Sweden?
Mobility Sweden publishes total new-car volumes. Kampanjradar shows private-leasing registrations joined to the campaign price that applied — so you see which price sits with the volume, not volume alone. The Swedish guide is on kampanjradar.se.
-
03 What is the source for the campaign prices?
We collect the OEMs’ centrally advertised private-leasing campaigns weekly and normalise them into a shared field schema (monthly rate, annual mileage, term, optional first payment). No partnerships, no sponsored ranking, no dealer "adding" their prices into the dataset.
-
04 Do you show actual dealer prices?
No. We cover the centrally advertised campaign — what the manufacturer markets itself. If you're hunting the absolute best price on a specific car in a specific spec, dealer listings (Blocket, brand-dealer sites) are a good complement for the final tuning.
-
05 How often is the data refreshed?
Campaign prices refresh weekly. Registration statistics follow the Swedish registry's release cadence — we join and present as soon as new figures are available, normally once a month.
-
06 Is the data comparable across brands?
Yes. That’s the whole point of the platform. We normalise the fields (monthly rate incl./excl. first payment, segment, powertrain, mileage, term) so a BMW campaign sits next to a Volvo or Tesla campaign without you having to translate footnotes by hand.
-
07 Is Kampanjradar available as an API?
Yes — a read-only API is included in the B2B / Team plan. Endpoints for campaign lists, model history and registration series. Default response is JSON, authentication is API-key based, rate-limit is per team. Email support@egaux.se and we'll set you up.
-
08 Can AI assistants (ChatGPT, Perplexity, Gemini) cite Kampanjradar?
Yes. We actively allow GPTBot, PerplexityBot, ClaudeBot, Google-Extended and similar crawlers — the public market material on kampanjradar.se is meant to be citable. Only the platform’s subscriber data and checkout flow sit outside crawlers.
-
09 What does Kampanjradar cost?
Personal subscription: 1 795 kr/mån excl. VAT. Billed monthly, no long-term lock-in. Swedish VAT (25%) is added at checkout — you see the exact total before paying. B2B / Team (multiple users, invoicing, API, dedicated contact) is quoted per engagement — email support@egaux.se.
-
10 Can I cancel any time?
Yes. The subscription runs monthly and can be cancelled before the next period. No commitment, no cancellation fee. If you cancel, the service ends at the end of the current period — no retroactive charges.
-
11 Who is behind Kampanjradar?
Egaux AB (org.nr 559218-7537), founded and run by Jakob Tivell — engineering grad (KTH, industrial engineering / financial mathematics) with ~17 years in Swedish car sales, including former Business Area Manager Mobility & Electrification at Kia Sweden. Kampanjradar is his attempt to make what we used to do manually in Excel on the OEM side available to a wider audience.
-
12 Are you impartial?
Yes. We do not accept payment from manufacturers or dealers, sell no sponsored placements, and let no external party influence rankings, presentation or data collection. Our only commercial interest is the subscription fee from platform users.
-
13 What happens to my personal data?
We process only what we need so you can use the platform and we can manage your subscription (email for sign-in and support, payment status via Stripe, basic usage data for debugging). We never sell personal data. The data controller is Egaux AB. Read the details under /integritet.
/ Who’s behind it
Built from inside the industry — not from above.
Jakob Tivell
Founder, Egaux AB
LinkedIn"The brands that win are not the ones with the biggest budget. They’re the ones that know exactly where the incentive should land — and which models actually move the market when the price moves. That’s the edge we build for in Kampanjradar."
Jakob is an engineering grad from KTH (industrial engineering, financial mathematics) with 17+ years in Swedish car sales — including roles as Business Area Manager Mobility & Electrification at Kia Sweden, KAM and Sales Area Manager at Kia and Honda, and strategic work at Statoil Fuel & Retail at the European level. He also worked at Saab Automobile before the restructuring.
Background
17+ yrs auto & mobility
Role
Pricing · incentive · sales ops
Based
Stockholm & Palma de Mallorca
Closing word
Decide with data.
Not with PDFs and gut feel.
Get access via Stripe No commitment · cancel any time